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Agency Network: 
Published/Aired: 
January 2020
McDonald's: Signs
McDonald's: Signs
McDonald's: Signs
McDonald's Outdoor Ad - Signs
McDonald's Outdoor Ad - Signs
McDonald's Outdoor Ad - Signs

Description

Ever noticed that when hungry, you tend to project your cravings onto everything? Hungriness can indeed make one extra conscious of food-related signs. Based on this insight, we created an outdoor McDonald’s campaign, where the infamous Golden Arches are formed each time into signs in different surroundings, paving our way to a delicious Big Mac (or two).

Outdoor advertisement created by DDB, Greece for McDonald's, within the category: Food.

Caption

If you see the signs, you are probably hungry.

Advertising Agency: DDB Athens, Athens, Greece
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