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Popsicles, 3

Campaign
Agency Network: 
Published/Aired: 
July 2015
McDonald's:  Popsicles, 3

Description

In Portugal when you think "Ice Cream" you imagine a popsicle. That's why McDonald's is not a preferred Ice Cream destination. But this Summer McD decided to turn things around and started a conversation with Popsicle Lovers.

Outdoor advertisement created by TBWA, Portugal for McDonald's, within the category: Food.

Caption

Summertime is popsicle time.

Advertising Agency: TBWA, Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Nuno Correia
Retoucher: Pedro Filipe
Account manager: Joana Margalha
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sacrilegend's picture

A challenging insight that could've led to something great, I think.

However, knowing the client, their fixation with showing their product, and the media space -- I've got to hand it to them. These will certainly be effective.

Win anything? No. But it's rather a nice (if very old fashioned way) to address this brief.

The copywriting is appallingly dull, though.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

Unless they are going to sell a Popsicle this idea is a bit of a bust.

kleenex
Activity Score 58667
Web Designer/Developer
damnson's picture

Unnecessary, really.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Culture's picture

I agree

Culture
Activity Score 978
Creative Director
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