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Published/Aired: 
June 2008
McDonald's:  Night
McDonald's Outdoor Ad -  Night

Description

Outdoor advertisement created by DDB, Australia for McDonald's, within the category: Food.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser's Supervisor: Helen Farquhar
Retoucher: Dennis Monk
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Highest Rated

Fahad Naveed's picture

wow i love the concept

Fahad Naveed
whitewhite's picture

.

whitewhite
Activity Score 251
Copywriter
whitewhite's picture

I dont see an outstanding idea here...or am i missing something

whitewhite
Activity Score 251
Copywriter
flavourfish's picture

This is no "good idea" thinking of relating it to macdonalds... But. Its a good idea as any outdoorcampaign. So the effect is quite good. Why use it for macdonalds?
It should be more motivaded to the effect I think.

flavourfish
Activity Score 125
Byavisen Bergen
desailly's picture

Yawn.

desailly
Activity Score 470
Copywriter
bathsheba's picture

I can't believe all the so-so comments. I love this adshel. The reflection to reveal the M only happens at night cos it's too bright during the day. The copy under the M talks about McDonalds now is open late at night.

bathsheba
Activity Score 220
Creative Director at Leo Burnett
teenquey's picture

it's okay. it's good.

teenquey
Activity Score 290
JWT
Copydog's picture

Not bad.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
peak900's picture

IMHO it could make a point if it says: Now 50% pay-off, or: new products with 50% fat.

peak900
Activity Score 211
Copywriter
funky_frogii's picture

it says n for night........and also the lights in the board are on only at night.........
i love this

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alvinpck's picture

This is ok. But how about day? How does the copy reads?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
Muh's picture

Can in the afternoon this banner it can be scrolled?

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

BrownSugar's picture

i really wish these would have been real, with real placement and not some fancy retouching

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

whitewhite's picture

None says its bad...but lightig up i the night to say we are open all ight....its not that its bad, just not that outstanding

whitewhite
Activity Score 251
Copywriter
Ramezani's picture

VERY GOOD.
Wins in CANNES

Ramezani
Activity Score 315
Art Director at Art Director
Olafski001's picture

good stuff
dunno if it wins in cannes but still... good.

Olafski001
Activity Score 1193
Copywriter |
FlyingDogs's picture

Love this!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
jazarah's picture

does it work in daylight?

jazarah
Activity Score 1262
SandMan69's picture

Lame.

Only works half the time........ha ha ha ha ha ha ha ha ha ha ha ha.....at night

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

adamrich's picture

hate mcdonalds. love this ad.

adamrich
Activity Score 48
BJL Manchester
brunomisael's picture

They should've written a palindrome as the baseline

brunomisael
Activity Score 4
Art and creative direction
Guest's picture

You are 100% right. I agree with you.

Guest
mikepants2005's picture

This is a great ad! It shows the benefit clearly which can only be seen at night.

mikepants2005
Activity Score 504
Copywriter
hollywood's picture

Man there are some dumbarse comments on here. Sometimes I have more fun reading their gibberish than looking at the work. Palindromes???

hollywood
Activity Score 103
Copywriter
walkingbuddha's picture

Why is a photographer / retoucher credited for a vector file? Did they put together the award entry?

Nice idea anyway.

walkingbuddha
Activity Score 188
Art Director
Mirage's picture

I'm lovin it..

Mirage
Activity Score 2
Graphic Design BFA student
ziad.alhalabi's picture

MORE>> FAT!!

Ziad Al Halabi

ziad.alhalabi
Activity Score 24
Art Director at Art Director |

Ziad Al Halabi, Visual artist

Fahad Naveed's picture

wow i love the concept

Fahad Naveed
Guest's picture

çok zekice ve orjinal bir fikir :) tebrikler

Guest
Vahid Faal's picture

a simple idea that meets the objective!
"open all night"
good job

Vahid Faal
Activity Score 3
Other |

Thanks
Vahid Faal

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