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McSafe Drive

Agency Network: 
Published/Aired: 
November 2019
McDonald's: McSafe Drive
McDonald's: McSafe Drive
McDonald's: McSafe Drive
McDonald's Outdoor Ad - McSafe Drive
McDonald's Outdoor Ad - McSafe Drive
McDonald's Outdoor Ad - McSafe Drive

Description

Hungry drivers aren’t always the safest drivers. They become frustrated quicker, they’re more annoyed and more often unfocused, tired drivers. With McDonald’s being one of the biggest providers of food to drivers in Czech Republic, we can take a strong stand and encourage drivers to drive safely. We created a drive safely campaign telling people not to drive hungry, but to drive safely.

Outdoor advertisement created by DDB, Czechia for McDonald's, within the category: Food.

Advertising Agency: DDB Prague, Prague, Czech Republic
Creative Director: Gert Laubsher
Chief Creative Officer: Radouane Hadj Moussa
Art Director: Denis Dudek
Designer: Jan Tomášek
Account Manager: David Šrámek
Business Director: Nikola Bochová
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