McDonald’s New App, 2

Agency Network: 
March 2019
McDonald's: McDonald’s New App, 2


To promote the new McDonald’s App TBWA\ANG created a campaign focusing on the need to be fully charged..always on for a great deal. The products themselves became like smartphones in the hands of consumers. McDonald’s fits in with your lifestyle and allows you to be ‘fully charged’ in your mind and in your stomach! With the new app McDonald’s is now closer than ever before to its digital-savvy customers.

Outdoor advertisement created by TBWA, Malta for McDonald's, within the category: Food.


Get fully charged
Download the new app

Advertising Agency: TBWA\ANG, Gzira, Malta
Creative Director: Richard Agius
Art Director: Christian Calabro
Copywriter: Matthew Bumford
Photographer: Stephen Galea
Strategic Planner: Antonio Perfetto
Brand Leader: Doga Etili
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ThatAwkwardWriter's picture

There's been some pretty tight ideas and art direction for the McD's app. This feels like student work.

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