Agency Network: 
November 2011
McDonald's:  Fry lights
McDonald's Outdoor Ad -  Fry lights


Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Outdoor advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes
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Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

PDF's picture

Ronald will come ( or batman ) ?

Activity Score 66
Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

chuckieT's picture

Agreed. Can't see how this won't win big somewhere.

Activity Score 680
kalpesh78's picture

I don't see it being such a big idea...

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

andylefty's picture

It's cool, it's not magnificent. Basically a giant signpost.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Jexep's picture

We are calling Batman!

Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language):

mitali prasad's picture

yeah.,...basically an outdoor capaign...agree with andylefty...

mitali prasad
Activity Score 458
General Manager
Nike Diesel's picture

I can easily dig this.

Nike Diesel
Activity Score 13708
Art Director
tiktak's picture


Activity Score 108
NONE™'s picture


Activity Score 209
Other |


frylights's picture

Check out this amazing site showcasing all the elements of this billboard!

Activity Score 2
Media Secours's picture

Working with small icons can make suche a big splash !

Media Secours
Activity Score 2
Planner at My business : Media Secours, I'm the "Media Department" of small agencies in Montreal
JAG's picture

I'd like to see a picture from 2-3 miles away. That might be awsome.

Activity Score 166
Web design
Michaelsmagic's picture

sooooooooooooo cool

Activity Score 261
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