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Freshness Box Salad

Agency Network: 
Published/Aired: 
June 2008
Like
27
Views
27769
McDonald's:  Freshness Box Salad
McDonald's Outdoor Ad -  Freshness Box Salad

Description

Outdoor advertisement created by Heye, Germany for McDonald's, within the category: Food.

Advertising Agency: Heye Group, Unterhaching, Germany
Executive Creative Directors: Alexander Bartel, Martin Kiessling
Creative Director: Ralph Taubenberger
Art Directors: Henning Janzen, Frank Widmann
Art Buyer: Rosina Bischur
Account Supervisors: Carina Eickmann, Kai Lapinski
Advertiser's Supervisor: Markus Pichler
Media: Marcus Emersic
Creative Ret.: Mathias Remmling
Concept: Frank Widmann
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Crisp One's picture

Ivan, do you know if this is real condensation, or a printed image?

Crisp One
Activity Score 2005
Other at New York
ivan's picture

I think it's a photo. The drops are huge, they would not be able to stay that way in real life.

ivan
Activity Score 12
Creative Director at Ads of the World
teenquey's picture

nice :D

teenquey
Activity Score 290
JWT
Willey's picture

Now come on Le Douche, did you see the size of the veggies before you asked that question?

Willey
Activity Score 140
Graphic Designer
Crisp One's picture

yes, but you could trap condensation between a layer of Plexiglas in front of the image, Give a guy some credit, who would think that the 4 foot tomatoes were real, guy.

I thought the image was conceptual, not the actual.

Crisp One
Activity Score 2005
Other at New York
Willey's picture

cool then, i actually thought you imagined that the veggies were real and had created the moisture!.....

Willey
Activity Score 140
Graphic Designer
mishkaa's picture

WOW!!! simply superb.....

mishkaa
Activity Score 296
dasgoodads's picture

So weird that a company who consistently delivers terrible TV work always creates exceptional outdoor ideas.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

Tapper's picture

Whatever La la Douche, you're a stupid fker really, we can just put all your previous rediculous comments together with this one to conclude that.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Crisp One's picture

blah blah blah guy

say what you want, it doesn't make my beer any colder.

Crisp One
Activity Score 2005
Other at New York
fen1x's picture

outstanding !!
First time I see mc ad without burger or something like it.
Fresh, original, catchy and nice to see.
This time I can say" i’m lovin’ it"

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
tlimon's picture

i like it!

tlimon
Activity Score 24
istanbul
brain123's picture

DDB did something like this here in Costa Rica for ATLAS Air Conditioners.

http://adlatina.com/media/piezas/graficas/ddb-cr-aires.jpg

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
sparky's picture

wow. nice....i really like the idea lending itself to the medium.

sparky
Activity Score 454
Copywriter at M&C Saatchi
Freaksho's picture

nice idea.

Freaksho
Activity Score 14
Copywriter
Andy-B's picture

I think its a nice/clever idea, but i could have been simplified a bit...

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
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