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Follow the Arches

Agency Network: 
Published/Aired: 
February 2018
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McDonald's: Follow the Arches
McDonald's: Follow the Arches
McDonald's: Follow the Arches
McDonald's: Follow the Arches
McDonald's: Follow the Arches
McDonald's Outdoor Ad - Follow the Arches
McDonald's Outdoor Ad - Follow the Arches
McDonald's Outdoor Ad - Follow the Arches
McDonald's Outdoor Ad - Follow the Arches
McDonald's Outdoor Ad - Follow the Arches

Description

2019 Clio Juror: Peter Ignazi

McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. The inspiration for the "Follow the Arches" campaign came from noticing that all over Canada, there were different road signs for McDonald's restaurants, but the branding was inconsistent. Cossette created a billboard style based on the actual logo, directing drivers to follow the curves of the "M" in the arches in whichever direction they need to go.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Canada
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director(s): Craig McIntosh, Jaimes Zentil, Guy Moore
Art Director(s): Spencer Dingle, David Théroux
Copywriter(s): Jordan Hamer, Philippe Brassard
Senior Designer: Oleg Portnoy
Designer: Corey Way
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Graham Washer
Studio Director: Raquel Mullen
Account Coordinator: Megan Smith
Account Executive: Valerie Mascarin
Account Director: Nicole Bakker
Group Account Director: Geoff Wilton
SVP, Managing Director: Kathy McGuire
Media Agency: OMD
Managing Director: Jammie Ogle
Associate Director of Strategy: Jonathan Law
Production Company: Novus
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Highest Rated

kleenex's picture

I fully get it. You nailed it.

kleenex
Activity Score 58645
Web Designer/Developer
Mammoths-Not-Dead's picture

Simply amazing idea!

Mammoths-Not-Dead
Activity Score 414
kleenex's picture

I fully get it. You nailed it.

kleenex
Activity Score 58645
Web Designer/Developer
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