Also From This Campaign 6
Description
Outdoor advertisement created by Bernstein-Rein, United States for McDonald's, within the category: Food.
Chief Creative Officer: Arlo Oviatt
Group Creative Director: Chris Corley
Art Director: Paul Prato
Copywriter: Chris Corley
Print Manager: Lila Knight
Innovative outdoor.~!!!! 8 stars to it.
Good one..
Shouldn't there be a full stop after the clock? I'm inclined to believe there IS one hiding there someplace, but I can't quite see it.
Very nice!
Visit my Hebrew ad blog: http://blog.tapuz.co.il/copymaafan
( Badly Google-Translated to English: http://bit.ly/ewJJww )
Good one. But can anybody enlighten me on one thing, why is there an electronic socket below the logo?
I like the idea. No second thought on that.
Mukesh Lekhwani
i think the electric socket is also behind the logo, and that the AD ment to make a "kids-don't-be-affraid-in-the-dark-light" in their room. I like the idea, but not the execution.
Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)
Seems like an easy idea, but people will look at it, so it works...
Neat idea. But the contrast in size between the numbers and the words makes it look too crowded, especially the '...4w...'. Think it may look better with 'We're open' snuck underneath.
how does it look like in the middle of the day when its sunnywith the night background?
Everybody is creative, be yourself.
Beleive the socket is there because the logo is supposed to be a nightlight. It's a nice and simple execution for the campaign, but nothing that's blowing me away.
Missing a CTA telling passers-by where they can find McDonalds. Basic principles kids. Idea is there - failed execution, though.
Somewhat funny that a timepiece in the public space is seen as innovative. Yeah, baby, bring back the bank clocks!
Agree that the wall socket was poor judgment.
That's it.
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