Book Prescription

School: 
Published/Aired: 
November 2020
Lloyd Pharmacy / Hatchard's: Book Prescription
Lloyd Pharmacy Outdoor Ad - Book Prescription

Description

Problem
During the pandemic Londoners rarely even set foot to the bookshops. Pharmacies took central stage. Citizens are covered by a wave of anxiety and depressions, not to mention other symptoms of COVID-19.

Solution
Sometimes pills are not the best medicine, especially when it comes to metal health. Lloyds pharmacy supports that vision. Hatchard's acts as a doctor and prescribes life-affirming books according to your symptoms.

Outdoor advertisement created by MADS, Russia for Lloyd Pharmacy, within the categories: Education, Pharmaceutical.

Advertising School: MADS, Moscow, Russian Federation
Creative Strategist & Copywriter: Nataliia Dotsenko
Art Director: Mariia Borovskaya
Tutor: Anna Berezhnaya
Tutor: Arina Avdeeva
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