ADVERTISING

Reporters Without Borders

Truth Is Alive

School: MADS

Description

Problem
Every day Russian journalists face pressure from government. Criticism of the authorities leads to a manhunt, conflicts, and sometimes even murders. Fewer journalists are willing to risk their lives for investigating and broadcasting the truth. But you cannot punish someone who already passed away.
Solution
Reporters Without Borders is taking over for journalists who sacrificed their lives for the truth and turns their Facebook pages into media platforms free from persecution.
Execution
When a person dies, his / her Facebook password is passed away to the family. RWB partners up with relatives of killed journalists and turns their Facebook pages into a media platform free from censorship and pressure. With dozens of resurrected profiles, Russian journalists will be able to freely and safely express the truth that otherwise would be banned.

This student campaign titled 'Truth Is Alive' was published in Russia in February, 2021. It was created for the brand: Reporters Without Borders, by ad school: MADS. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Creative Strategist: Nataliia Dotsenko of Algorithm .

Credits

Advertising School: MADS, Moscow, Russian Federation
Creative Strategist: Nataliia Dotsenko
Copywriter: Daniil Tkachenko
Copywriter: Nikita Lupulenko
Art Director: Mariia Borovskaya
Tutor: Nataliia Benivska
Tutor: Andrey Potekhin
Executive Tutor: Arina Avdeeva

ADVERTISING

iStock Essentials

Lineo Editable Stroke - Journali...

Artist: justinroque

iStock Signature

Man war press with camera in war...

Artist: South_agency

iStock Signature

Woman photographing in front of ...

Artist: MesquitaFMS

iStock Essentials

Lineo Editable Stroke - Journali...

Artist: justinroque

iStock Essentials

Public speaker and hands of repo...

Artist: Nadezhda Buravleva

iStock Signature

Female reporter talking in front...

Artist: South_agency

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.