Billboards That Saves Lives

Agency Network: 
March 2019


We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them.

Outdoor advertisement created by TBWA, Argentina for La Caja, within the category: Finance.

Advertising Agency: TBWA\Buenos Aires, Argentina
Chief Creative Officer: Pablo Poncini
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Art Director: Joaco Camicha
Copywriter: Pablo Bugueiro Bertier
Agency Producers: Charly Aguero, Juliana Orcaizaguirre
Account Director:Loreley Fuganti
Strategic Planning: Emilia Araujo
Production House: Primo / Buenos Aires
Direction: CLAN
Executive Production: Caro Cordini
Producer: German Lentini
Photography Director: Marcos Hastrup
Art Director: Magui Peralta
Post Producers: Seba Lopez, Majo Villalba
Editor: Manuel Salomon
Costume: Marina Claypole
Sound: Papamusic
Color: Ale Lescano
Post Production: Pickle House
Music: Noroeste Musica
Clients: Ivan Ferrando, Patricio Lars Hellstrom, Cristian Alonso
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