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Published/Aired: 
June 2008
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French Road Safety:  Lagerfeld
French Road Safety Outdoor Ad -  Lagerfeld

Description

Outdoor advertisement created by Lowe, France for French Road Safety, within the category: Public Interest, NGO.

Caption

It’s yellow, it’s ugly, it doesn’t go with anything, but it could save your life.
Safety vest and reflective triangle will be obligatory in every vehicle. Get equipped now.

Advertising Agency: Lowe Stratéus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Jocelyn Berthat
Copywriter: Philippe Lopez
Photographer: Dimitri Daniloff
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Highest Rated

STRTLRS's picture

Lovely. Would prefer it if read "accessorized" instead of "equipped".

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

sumsum's picture

this is f+++ing great!!! LOL

sumsum
Activity Score 613
copywriter
WaZoo's picture

Like Carl would drive a vw! :)
On the other hand, pretty solid ad

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

limak's picture

vw? LOL
thats ford mondeo, dude

limak
Activity Score 12
UG
WaZoo's picture

even worse choice of cars! :P

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Olafski001's picture

one of the ads where using a celebrity is a great idea.
like it

Olafski001
Activity Score 1193
Copywriter |
LeStyloRouge's picture

I like this one,
smart, creative and so fun

wonderful

www.helene-maillet.com

LeStyloRouge
Activity Score 2
strategic planner
krautland's picture

some of the comments here are rather funny. it's as if a bar suddenly got five michelin stars for their food. look, it's a decent ad but nothing to write home about.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Umberto Vonspiel's picture

Nothing else to say except that I love this ad. It's really smart.

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Scam Detector's picture

Just another celeb ad.

Scam Detector
Activity Score 1048
General Manager
jazarah's picture

very good, i liked it

jazarah
Activity Score 1262
SWReedy's picture

hey, if we use a celebrity we won't have to come up with a decent headline or concept!

I believe whoever is responsible for this believes they are advertising to idiots.

SWReedy
Activity Score 30
Art Center College of Design
CuriousCat's picture

I think is great!
off course you gotta know who lagerfeld is

CuriousCat
Activity Score 20
avance s.a |

CuriousCat

sloppy4's picture

karl lagerfeld is like a cross between andy warhol and marshall applewhite.

sloppy4
Activity Score 1492
Kateter's picture

clever thinking. nice ad.

Kateter
Activity Score 2029
Copywriter
feel's picture

if u dont know who are that guy, does not work.
(for the records: i didnt say: 'nobody knows that guy')

feel
Activity Score 168
M´AD MAX's picture

this is so good

M´AD MAX
Activity Score 195
Copywriter
terry127's picture

cool

terry127
Activity Score 80
Hong Kong
sneakyhands's picture

for me, it all came down to the gloves. this is now cool.

sneakyhands
Activity Score 1857
Copywriter
gromain's picture

The english translation doesn't do justice to the original quality of the copy,

http://twitter.com/gromain

gromain
Activity Score 13
Lowe strateus |

toyoutoto, too, toyoutoutou.

Scam Detector's picture

Even if the translation could have been better, even if the original copy in French is better, it's still a very poor concept.

Scam Detector
Activity Score 1048
General Manager
STRTLRS's picture

Lovely. Would prefer it if read "accessorized" instead of "equipped".

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

pscs's picture

they should've have this in French...

pscs
Activity Score 440
SAC
matks's picture

Respect! That's what I call a celebrity campaign.

matks
Activity Score 482
Advertising
Axl's picture

OLOL, fun to use Karl for prevention ad

Axl
Activity Score 266
Paris
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