ADVERTISING

French Road Safety

Loss of control

Agency: La Chose

Description

While motorcyclists account for 2% of the global road traffic but for 43% of serious injuries, this second film, created by la chose and directed by Bruno Aveillan (Quad) for the French Road Safety Board, illustrates our message once more: “behind each victim of a road crash, there are victims of life”. ‘Loss of control’ shows a motorcycle accident where the driver takes his family and friends down with him. The goal is to make the public aware that, on a motorcycle, the greatest danger, for ourselves and the people close to us, is to think there is none.
The music was composed by Mirwais.

This professional campaign titled 'Loss of control' was published in France in April, 2016. It was created for the brand: French Road Safety, by ad agency: La Chose. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: La Chose, France

ADVERTISING

iStock Essentials

Video surveillance on the motorw...

Artist: Simonkolton

iStock Signature

Woman in mask making video of Ch...

Artist: Oleh_Slobodeniuk

iStock Signature

Covid QR code checking in a cafe...

Artist: seNsualsound

iStock Essentials

Back of little boy riding bicycl...

Artist: Zanuck

iStock Signature

Mature businessman going to work...

Artist: Drazen_

iStock Essentials

Police car with warning lights on.

Artist: Iryna Dobytchina

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.