While motorcyclists account for 2% of the global road traffic but for 43% of serious injuries, this second film, created by la chose and directed by Bruno Aveillan (Quad) for the French Road Safety Board, illustrates our message once more: “behind each victim of a road crash, there are victims of life”. ‘Loss of control’ shows a motorcycle accident where the driver takes his family and friends down with him. The goal is to make the public aware that, on a motorcycle, the greatest danger, for ourselves and the people close to us, is to think there is none.
The music was composed by Mirwais.
This professional campaign titled 'Loss of control' was published in France in April, 2016. It was created for the brand: French Road Safety, by ad agency: La Chose. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: La Chose, France