A new message for a new step in the fight for improved road safety. French creative agency La Chose launches its campaign for road safety today with a new film: “Shockwave”. The goal is to incite drivers to change their high-risk behaviors by raising awareness on these issues. Car accidents constitute a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film and print Shockwave, both by Bruno Aveillan (Quad production) with Mirwais for the music, has universal appeal.
This professional campaign titled 'Shockwave' was published in France in February, 2016. It was created for the brand: French Road Safety, by ad agency: La Chose. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: La Chose, France