French Road Safety


Agency: La Chose


A new message for a new step in the fight for improved road safety. French creative agency La Chose launches its campaign for road safety today with a new film: “Shockwave”. The goal is to incite drivers to change their high-risk behaviors by raising awareness on these issues. Car accidents constitute a shockwave with a long-term impact on the lives of our families, our friends and everyone around us. The film and print Shockwave, both by Bruno Aveillan (Quad production) with Mirwais for the music, has universal appeal.

This professional campaign titled 'Shockwave' was published in France in February, 2016. It was created for the brand: French Road Safety, by ad agency: La Chose. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: La Chose, France


iStock Essentials

Video surveillance on the motorw...

Artist: Simonkolton

iStock Signature

Woman in mask making video of Ch...

Artist: Oleh_Slobodeniuk

iStock Signature

Covid QR code checking in a cafe...

Artist: seNsualsound

iStock Essentials

Back of little boy riding bicycl...

Artist: Zanuck

iStock Signature

Mature businessman going to work...

Artist: Drazen_

iStock Essentials

Police car with warning lights on.

Artist: Iryna Dobytchina

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.