Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ».
Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais.
This professional campaign titled 'The last class, The sunshine highway, The last class, Spe...' was published in France in December, 2016. It was created for the brand: French Road Safety, by ad agency: La Chose. This Film medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted about 7 years ago.
Advertising Agency: La Chose, France