Stronger Bones

Agency Network: 
Published/Aired: 
November 2014
Forteo:  Stronger Bones
Forteo Outdoor Ad -  Stronger Bones

Description

Poster for an event called "Connecting For Care", bringing together leading health care professionals in order to find solutions and optimize care for Osteoporosis patients.

Outdoor advertisement created by McCann, United Arab Emirates for Forteo, within the category: Pharmaceutical.

Caption

Healthcare professionals working together to fight Osteoporosis.

Advertising Agency: McCann Health, Dubai, UAE
Art Directors: Fernando Freitas, Joe El Naggar
Copywriter: Mark Shadwell
Digital Artists: Ebrahim Barakat, Fernando Freitas
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Highest Rated

knowwayknowhow's picture

Almost a winner. At first I thought it was going to be for a bone strengthening medication. Just put medical gloves on the hands and you'd have had a nice self-standing conceptual visual that would have resolved well with the organization's purpose.

knowwayknowhow
Activity Score 10
fabio caveira's picture

Nice idea.

fabio caveira
Activity Score 4
Art Director at J. Walter Thompson Qatar
kleenex's picture

not bad.

kleenex
Activity Score 57557
Web Designer/Developer
Lazarus's picture

It's healthcare. Okay.

Lazarus
Activity Score 1523
Creative Director
jackblack's picture

I want to like this. But I can't. I just can't.

jackblack
Activity Score 2346
Art Director
Wordsmith91's picture

Nice. But very much so a one off. It'd feel forced with a series.

Wordsmith91
Activity Score 106
Copywriter |

Dreamer. Realist. Critic.

knowwayknowhow's picture

Almost a winner. At first I thought it was going to be for a bone strengthening medication. Just put medical gloves on the hands and you'd have had a nice self-standing conceptual visual that would have resolved well with the organization's purpose.

knowwayknowhow
Activity Score 10
nufail's picture

Nice Job keep it up

nufail
Activity Score 2
Art Director at Liafun Advertising |

Mohammed Nufail

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