Having been decorated as Craft-Beer Brewers of the year, the regional brewery Faust wanted to address a larger circle of recipients. In order to do that, taste! has launched a OOH-campaign in the Rhine-Main-Area.
It is specifically targeted at somewhat younger beer-aficionados. The idea: Hipster-beards and craft beer – a perfect match, since beer is also known for having a positive effect on one’s hair. Consequently, these two things were brought together!
The effect of the sublime craft beer range of Faust is displayed with a twinkle in one’s eye. Set in scene by the typical attitude, known by shampoo-models, with a charming and double-sided product claim: perfect volume.
Outdoor advertisement created by taste!, Germany for Faust, within the category: Alcoholic Drinks.