Kaspersky Lab

Enter The HuMachine

Agency: Possible


Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable.
We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale.

This professional campaign titled 'Enter The HuMachine' was published in Russia in April, 2018. It was created for the brand: Kaspersky Lab, by ad agency: Possible. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Possible, Moscow, Russia
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artem Filimonov
Creative: Marat Arutyunov
Producer: Ekaterina Alekseeva
Art Director: Alexey Komarov
Design / Animation: Andrey Krasavin, Alexandr Semenov
Website Art Director: Alexey Fetisov
Print Art Director: Roman Antonov
Video Producer: Sergey Anokhin
DoP: Alexandr Butov
Account Director: Agunda Baeva
Mobile Application: Raduga Design
Tech Pipeline Director: Kirill Klochkov
Tech Producer: Nikita Mosin
Developer: Pavel Arapov
Sound / Music: Sounds like a plan
Composer: Phil Alexandrov


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