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A Carefully Reflected Billboard

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Published/Aired: 
October 2018
EasyJet Outdoor Ad - A Carefully Reflected Billboard
EasyJet Outdoor Ad - A Carefully Reflected Billboard

Description

After hacking the Bordeaux marathon last March, easyJet once again settles in the “Sleeping beauty” town and unveils a stunning event designed by Buzzman.

As the second largest city in France to host the most classified monuments, Bordeaux is undoubtedly one of the must-see tourist destinations in France. Its water mirror – in which are reflected the “Place de la Bourse” and the city docks – is the largest in the world. A place appreciated for its immensity, its fountains and its mysterious fog by both the “Bordelais” and tourists alike.

With over 30 destinations from Bordeaux, easyJet decided to recall its promise of escape by playing with the urban landscape of the city. An immense outdoor canvas installed on the “Place de la Bourse”, illegible at first glance with its backward writing, suddenly makes sense when you contemplate the 3000m2 water mirror… A true dreamlike invitation to travel.

A contest will be launched on the company’s social networks to mark the occasion. Internet users will be invited to take a photo and share the canvas with the #UpsideTown hashtag. Whoever takes the most beautiful picture, will win a return for 2 people to the destination of their choice.

Visit the mirror of water to admire the display which will remain in place throughout the month of October.

Outdoor advertisement created by Buzzman, France for EasyJet, within the category: Transport.

Advertising Agency: BUZZMAN, Paris, France
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Julien Doucet, Lilian Moine
Artistic Directors / Copywriters: Alice Lobel, Gaspard Manguette
Head of Account: Loïc Coelho
Account Executive: Sacha Hanras
Head of Social Media: Loris Bernardini
Social Media Consultant: Robin Delepine
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel, Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
Print Production: Fany Maupou
Production: Assya Mediouni
Photographer: I.MAGE Production
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i_i's picture

nice.

i_i
Activity Score 326
Dzsoi's picture

I guess the headline was lost in translation. "Fingertips" don't do anything with flipping, mirroring, upside down or sky brought down to the "ground" / water.

Lovely idea anyway!

Dzsoi
Activity Score 8607
Copywriter
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