Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman.
To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine.
This professional campaign titled 'The Biggest Challenge' was published in Portugal in October, 2018. It was created for the brand: EasyJet, by ad agency: Uzina. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Uzina, Lisbon, Portugal
Creative Director: Susana Albuquerque
Art Directors: Maurício Santos, Micael Nunes
Copywriter: Francisco Carvalho
Production Company: Bro