easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record.
This professional campaign titled 'Lifesaver Shirt' was published in Portugal in August, 2018. It was created for the brand: EasyJet, by ad agency: Uzina. This Direct medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Uzina, Lisbon, Portugal
Creative Director: Susana Albuquerque
Art Director: Micael Nunes
Copywriter: Francisco Carvalho
Production Company: Raquete Studio
DoP: Manuel Pinho Braga
Sound Design: Miguel Vilhena