Every year around International Human Rights Day on December 10th, hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met.
These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses.
This year’s writeathon focused on 10 women who are imprisoned or persecuted because they defend human rights in their communities.
Writing for rights works. For more than 13 years, writeathons have changed lives and helped to free hundreds of prisoners of conscience. In 2017, more than 5.5 million cards were sent from over 208 countries and territories.
Outdoor advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.
Strategy: Hugo Fournier
Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Simon-Charles Couture, Philippe Brassard
Product: Olivier Charbonneau, Florence Girard-Leblanc
Studio: Mario Lévesque, Maxime Bluteau, René Lachapelle
Media Agency: Cossette Média
Media: Hélène Gingras, Laura Boily-Auclair
Production House: Geneviève Cabana-Proulx / SOMA
Photographer: Christian Tremblay
Photography Assistant: Don Loga
Art Director: Emmanuelle Néron
Retoucher: Jonathan Kemp