The Air Canada Foundation helps sick children living in remote areas reach the medical care they need by flying them to hospitals outside of their hometowns. To share Keisha's experience − a story of bi-weekly flights between New Brunswick and Montreal − we decided to contrast it with the experiences of other travelers. As a backdrop, we used the architecture of an airport as a screen to project travelers' memories, including Keisha's, as this space is the starting point for their adventures. Keisha's story is one of strength and hope, showing us the more profound and ultimately more inspiring side of travel.
This professional campaign titled 'Life-Changing Trips' was published in Canada in December, 2018. It was created for the brand: Air Canada Foundation, by ad agency: FCB. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: FCB, Montreal, Canada
Creative Director: Sylvain Dufresne
Art Director: Jérôme Bajulaz
Copywriter: Thibaut Delelis
Client Lead: Joumana Oweida
Project Lead: Erin Brown-Vandecruys
Director of Strategy: Marie-Nathalie Poirier
Production House: Morrison
Director: Olivier Staub
Producers: Catherine Dumas, Emmanuelle Bérubé
Directors of Photography: Jonathan Decoste, Frédérick Jouin
Sound: Apollo, Lamajeure
Music: Michel Corriveau