Free Flow

Agency Network: 
January 2021
Activia: Free Flow
Activia: Free Flow
Activia Outdoor Ad - Free Flow
Activia Outdoor Ad - Free Flow


Free Flow is a ludic and memorable metaphor about the benefits that only Activia can deliver.

Outdoor advertisement created by VMLY&R, Chile for Activia, within the category: Food.

Advertising Agency: VMLY&R Chile, Santiago, Chile
Executive Creative Director: Raimundo Undurraga
Creative Director: Jaime Díaz
Senior Art Director: Alejandro Marabolí
Art Director: Javiera Arriola, Eduardo Revetria, Viviana Botero, Felipe Guerrero
Copywriter: Marcelo Soler, Arnaldo Gamonal, Jorge Abuhadba
Illustrator: Cristian Montes
Retoucher: Silvana Mercado
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