Danone Activia

You've Got Guts

Agency: Lg2


Danone celebrates women's courage in new Canadian ad campaign.
Lg2, the largest independent creative agency in Canada, recently collaborated with Danone for its Activia brand. You’ve got guts, a bilingual (French and English) campaign available on TV, on social media and online, highlights women who demonstrate courage in different real-life situations.
While in the past Activia ads have focused on the gut-health benefits of probiotics, this new campaign showcases the big and small moments in life when women show they have guts. Taking things a step further, the ad’s narrator, Geneviève Lamoureux, is a woman with a stutter. Because recording a VO for the first time when you have a speech impediment really takes guts. The reaction from the community of people with speech impediments has been very positive.

This professional campaign titled 'You've Got Guts' was published in Canada in October, 2021. It was created for the brands: Activia and Danone, by ad agency: Lg2. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago by Public relation advisor: Marie-Eve Gionet of lg2.


Advertising Agency: lg2, Montreal, Canada
Vice-President, Creative: Nicholas Paget
Vice-President, Strategy: Anne-Marie Leclair
Vice-President, Client Services: Marie-Christine Cayer
Creative Director: Stuart Macmillan
Copywritter: Roxanne Pelletier
Art Director: Léa-Laure Bergeron
Client Services: Julie Bergeron, Kathryne Beaulieu, Andréanne Turcotte
Agency Production: Simon L Dubé, Lina Piché
Graphic Production: Lg2Fabrique
Production: Mélanie Charbonneau
Director Of Photography: Yves Bélanger
Prod. House/Production: Cinélande
Post-Production: Post 430
Soundtrack Studio / Engineer: Blvd
Music: Bam
Partner Agencies: Wavemaker, Carl, LPI

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