Probiotic pioneer Activia is prioritizing the importance of gut health in a new campaign, “Little Lessons on Gut Health” by creative agency DAVID Miami. The creative work furthers the brand’s stance as a champion for gut health education and leader in the wellness space.
“The Amazing Gut from A to Z” is how Activia is sharing with customers the importance of maintaining one’s gut. Prioritizing gut health in your daily routine is one of the most effective ways to impact every aspect of health, from digestion to mood. It’s now easier than ever with Activia’s products that offer delicious taste packed with probiotics proven to help maintain a healthy gut.
Starting with the A, B, and C’s of gut health, the campaign shares lessons on gut health in an energizing and upbeat song, teaching consumers what a healthy gut can do for them and how Activia can guide their health journey. Starting with the gut where it all begins, the creative illustrates the many ways we move our body throughout the day and the necessity of a healthy gut. The supporting campaign, “F in Fiber”will focus on the importance of adding fiber into your diet, giving consumers the tools to master their own health.
This professional campaign titled 'Little Lessons on Gut Health' was published on July 25, 2023. It was created for the brand: Activia, by ad agency: DAVID Miami. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 2 months ago.
Agency: DAVID Miami
Campaign: Little Lessons on Gut Health
Client: Activia (Danone)
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Carolina Vieira
CCO: Rafa Donato
Creative Director: Joana Plautz
Art Director: Joana Plautz, Tiago Padilia
ACD: Lucas Silva
Copywriter: Cindy Hammel
Head of Production: Brenda Morrison Fell
Production Team: Natasha Louckevitch, Barbara Karalis, Catalina Pena
Head of Account: Carolina Vieira
Account Team: Mariana D’Aprile, Isabella Franco, Lindsay Cluxton
Global Chief Strategy Officer: Paula Vampre
Strategy Team: Valter Bombonato, Victoria Aldecocea
Global PR Director: Sandra Azedo
Client Approval: Arancha Cordero, Rita Pestana, Guilherme Ferreira, Vanessa Fuch, Mélina Rimbert, David Chiche, Samantha Blum, Rodolphe Dunand
Production Company Credits
Executive Producer: Sebastian Soneria
Director/Creative Director: Jansen
Post production: Barraca Post
Sound Production Company: Loud+