Twice a year, Ukrainians are immersed into smoke. Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. To convince chosen audience to influence their parents and grandparents and in order to prevent upcoming events. Agency created a cinematographic trailer of upcoming horrors which await them if their grandparents don’t stop burning dry vegetation All the necessary movie attributes like posters, cast and punchline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo.
This professional campaign titled 'Preventional Trailer' was published in Ukraine in April, 2021. It was created for the brand: Ministry of Ecology and Natural Resources of Ukraine, by ad agency: Isobar. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago by Eugene of Isobar Ukraine.
Advertising Agency: Isobar Ukraine, Kyiv, Ukraine
Creative Director: Eugene Ivasyuk
Head Of Art: Pavlo Melnyk-Krysachenko
Copywriter: Sofia Maksymiv
Other: Amplifi Ukraine