Volvo - For the New Generation

Agency Network: 
Published/Aired: 
October 2021
Volvo: Volvo -  For the New Generation
Volvo: Volvo -  For the New Generation
Volvo: Volvo -  For the New Generation
Volvo: Volvo -  For the New Generation
Volvo: Volvo -  For the New Generation
Volvo: Volvo -  For the New Generation
Volvo Integrated Ad - Volvo -  For the New Generation
Volvo Integrated Ad - Volvo -  For the New Generation
Volvo Integrated Ad - Volvo -  For the New Generation
Volvo Integrated Ad - Volvo -  For the New Generation
Volvo Integrated Ad - Volvo -  For the New Generation
Volvo Integrated Ad - Volvo -  For the New Generation

Description

Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021.

When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children.

The campaign had 2 parts: teasing and revealing. As for the teasing, we only launched the posters, painted by the children. Later, after the grand opening of the pop-up store, we kick-started the second phase of the campaign.

Integrated advertisement created by Doping Creative Agency, Armenia for Volvo, within the category: Automotive.

Advertising Agency: Doping Creative Agency, Yerevan, Armenia
Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Copywriters: Tigran Gevorgyan, Tigran Sirunyan, Anjela Petrosyan
Designer: Ani Amarian
Creative Producer: Narek Hakobyan
Account Manager: Diana Stepanyan
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