ADVERTISING

Young People’s Theatre

Young People’s Theatre – Star in AR

Agency: Zulu Alpha Kilo

Description

The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada’s largest professional theatre for young audiences, Young People’s Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people.
The “Star in AR” campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences.

This professional campaign titled 'Young People’s Theatre – Star in AR' was published in Canada in December, 2021. It was created for the brand: Young People’s Theatre, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted 10 months ago.

Credits

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Art Director: Andrea Por
Writer: Christina Roche, Karishma Wadia
Strategy Team: Sean Bell, Shaunagh Farrelly, Adrian Ver
Account Team: Rob Feightner, Karla Ramirez
Interactive Producer: Ece Inan
Interactive Artists: Andrew Martin, Ricardo Castillo
Illustrator: Steven Twigg
Line Producer: Lauren Schell, Mitch Cappe
Post Production Producer: Sarah Dayus
Editor: Max Lawlor
Online Editor: Felipe Chaparro
Audio Mix: Noah Mroueh
Production House: Zulubot
Executive Producer: Tom Evans
Technical Advisor: Adam Palmer
Meta Team: Neil Mohan, Bilal El Houri

ADVERTISING

iStock Essentials

Amazed woman applauding at movie...

Artist: stockbusters

iStock Signature

asian chinese senior man fall as...

Artist: Edwin Tan

iStock Signature

Audience in movie theater start ...

Artist: kali9

iStock Essentials

Crowd of people waiting for the ...

Artist: alexey_ds

iStock Signature

Girl in cinema

Artist: hoozone

iStock Essentials

Young couple eating popcorn from...

Artist: mrs_veronik

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.