The COVID-19 pandemic has had significant impact on the performing arts in this country. Canada’s largest professional theatre for young audiences, Young People’s Theatre (YPT), has partnered with Zulu Alpha Kilo and Meta to launch an innovative campaign using augmented reality (AR) technology to celebrate the positive impact theatre has on young people.
The “Star in AR” campaign allows Canadians to use an interactive augmented reality experience with the children in their lives to showcase the invaluable lessons that children learn through theatre experiences.
This professional campaign titled 'Young People’s Theatre – Star in AR' was published in Canada in December, 2021. It was created for the brand: Young People’s Theatre, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted 10 months ago.
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Art Director: Andrea Por
Writer: Christina Roche, Karishma Wadia
Strategy Team: Sean Bell, Shaunagh Farrelly, Adrian Ver
Account Team: Rob Feightner, Karla Ramirez
Interactive Producer: Ece Inan
Interactive Artists: Andrew Martin, Ricardo Castillo
Illustrator: Steven Twigg
Line Producer: Lauren Schell, Mitch Cappe
Post Production Producer: Sarah Dayus
Editor: Max Lawlor
Online Editor: Felipe Chaparro
Audio Mix: Noah Mroueh
Production House: Zulubot
Executive Producer: Tom Evans
Technical Advisor: Adam Palmer
Meta Team: Neil Mohan, Bilal El Houri