As a craft brewery named after an iconic guitar design, SingleCut has just released its most innovative brew yet: Notes IPA. Every detail of the beer’s packaging and user experience has been designed to get consumers to pick up guitar. Even the pull tabs on cans of Notes IPA have been fitted with a custom-made guitar pick that not only opens the beer, but also pops off for you to play guitar with.
A four-pack of Notes IPA comes with four distinct beer labels, each displaying a foundational guitar chord: C, D, G or E-minor. So, when you grip a can of Notes IPA, the can mimics a guitar in your hand and teaches you finger positions for one of the chords.
Integrated advertisement created by Zulu Alpha Kilo, Canada for SingleCut Beersmiths, within the category: Alcoholic Drinks.
CCO & Creative Director: Zak Mroueh
Head of Design: Stephanie Yung
ACD / Art Director: Kevin Sato
ACD / Writer: Vinay Parmar
Art Director: Philippe Visaya
Writer: Victoria Lee
Designers: Zoe Kim, Kevin Sato
Clients: Rich Buceta, Dan Bronson, Danielle Palermo
Account Director: Erin McManus
Strategy Director: Spencer MacEachern
Digital Strategist: Shaunagh Farrelly
Producers: Houng Ngui, Kathryn Brown, Jackie Pal, Lauren Schell
Product Design: Spark Innovations Inc.
Production Company: Zulubot, Table of Content
Director of Integrated Production: Ola Stodulska
Studio Director: James Graham
Director of Interactive Production: Ece Inan
DOP/Photographer: Sean Donnelly
Senior Studio Artist: Jeannette Downes
Lead Production Artist: Ashleigh O’Brien
Lead Interactive Artist: Andrew Martin
Production Artist: Mila Lukezich
Intermediate Web Developer: Gillian Black
Post Production Assistant: Noah Mroueh
Social Media Editor: Cecilia Bernasch
Web Developer: Ariana Emond
Editor: Felipe Chaparro, David James Findlay