Every year, around 140 people lose their lives at the UK and Irish coasts. This year in particular, owing to international travel restrictions and a greater reluctance to holiday abroad, we expect millions more people to visit the coast between May and September. The RNLI has teamed up with independent creative and production agency Five by Five to ensure these families keep safe when visiting the coast - using an animated sing-along PSA.
This professional campaign titled 'Seaside Safety Song' was published in United Kingdom in July, 2021. It was created for the brand: RNLI, by ad agency: Five by Five. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Five by Five, UK
Creative Director: Ravi Beeharry, Andy Mancuso
Producer: Lottie McCormack
Client Director: Sarah Shaw
Animation Studio: WONKY Films