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Published/Aired: 
February 2020

Description

Valentine’s Day is supposed to be a day of love. But in South Africa, 2 in 5 women are more likely to receive a black eye than roses from their male partner. Philisa Abafazi Bethu spread awareness around this chilling stat with a campaign that also enabled immediate donations to the organisation, in order to help change the narrative.

Integrated advertisement created by HERO, South Africa for Philisa Abafazi Bethu, within the category: Public Interest, NGO.

Advertising Agency: Hero, Cape Town, South Africa
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