Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions.
This professional campaign titled 'Lechends can do anything!' was published in Poland in May, 2020. It was created for the brand: Lech Free, by ad agency: Tailor Made PR. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by Edwin of Tailor Made PR.
Advertising Agency: Tailor Made PR, Warsaw, Poland