ADVERTISING

Philisa Abafazi Bethu

What Is Love?

Agency: HERO

Description

Valentine's Day is a day for love and roses and all things nice. But in SA, women are more likely to receive a black eye rather than roses, as 2 in 5 women are abused by their male partners. The v in "love" doesn't stand for "violence".

This professional campaign titled 'What Is Love?' was published in South Africa in February, 2020. It was created for the brand: Philisa Abafazi Bethu, by ad agency: HERO. This Audio medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago by Executive Creative Director: Jabulani Sigege of Machine_.

Credits

Advertising Agency: Hero, Cape Town, South Africa
Executive Creative Director: Jabulani Sigege
Managing Director: Amanda Lambe
Copywriter: Thato Tiido Mogale
Copywriter: Yusraa Abrahams
Copywriter: Tawfeeq Galant
Strategist: Luke De Wet
Agency Producer: Imraan Abader
Sound Studio: We Love Jam
Sound Engineer: Hannes Burger
Account Executive: Ziyanda Ntloko
Account Executive: Tahmeed Omar

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.