Philisa Abafazi Bethu

What Is Love?

Agency: HERO


Valentine's Day is a day for love and roses and all things nice. But in SA, women are more likely to receive a black eye rather than roses, as 2 in 5 women are abused by their male partners. The v in "love" doesn't stand for "violence".

This professional campaign titled 'What Is Love?' was published in South Africa in February, 2020. It was created for the brand: Philisa Abafazi Bethu, by ad agency: HERO. This Audio medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Executive Creative Director: Jabulani Sigege of Machine_.


Advertising Agency: Hero, Cape Town, South Africa
Executive Creative Director: Jabulani Sigege
Managing Director: Amanda Lambe
Copywriter: Thato Tiido Mogale
Copywriter: Yusraa Abrahams
Copywriter: Tawfeeq Galant
Strategist: Luke De Wet
Agency Producer: Imraan Abader
Sound Studio: We Love Jam
Sound Engineer: Hannes Burger
Account Executive: Ziyanda Ntloko
Account Executive: Tahmeed Omar


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