Description
Pact Coffee, the independent speciality coffee roaster brand, is inviting Londoners to think more consciously about where their daily coffee comes and ‘make a Pact to fix the coffee industry’ in its first major ad campaign.
The campaign, created by Ourselves, exposes the bitter truth behind the coffee industry - namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality.
This professional campaign titled 'Make a Pact' was published in United Kingdom in September, 2021. It was created for the brand: Pact Coffee, by ad agency: Ourselves. This Integrated medium campaign is related to the Soft Drinks industry and contains 6 media assets. It was submitted over 2 years ago.
Credits
Advertising Agency: Ourselves
Creative Director: Aaron Howard
Creatives: Aaron Howard, Tushar Menon
Strategy: Ned Hodge, Helen Davies
Agency Producer: Charlotte Jimenez
Audio Production: Ben Brannan
Designer: Chris Harman / Parent
Digital Production: Simon Lewis
Artwork: Sophie Schofield
