Turisme Comunitat Valenciana

Whoever has lived it knows well

Agency: Serviceplan


Popular Valencian actor Nacho Fresneda is the voice of the campaign and recites ‘Esto es Amor’, a famous poem by Spanish Golden Age Poet Lope de Vega (1562-1635), who lived for several years in Valencia.

This professional campaign titled 'Whoever has lived it knows well' was published in Spain in September, 2021. It was created for the brand: Turisme Comunitat Valenciana, by ad agency: Serviceplan. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted about 2 years ago by International Communications Officer : Lee Sharrock of Serviceplan Group .


Advertising Agency: Serviceplan Spain
Account Managers: Carmen Sahuquillo, Luís Tormo, Miguel Blasco
Executive Creative Director: Emilio Valverde
Art Director: Carlos Alcácer
Digital Director: Javier Ruiz
Copywriter: Lope de Vega
Copywriter: Pablo Tesio
Account Director: Victoria Mirasol
Client Services Supervisor: Rafa Serra
Producer: Carlos Avellana
Producer: Cayetano González
Producer: Gonzalo Boronat

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