Don't Watch Netflix

Agency Network: 
Published/Aired: 
June 2018

Description

In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.

Integrated advertisement created by McCann, Argentina for Netflix, within the category: Media.

Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martín Mercado
Executive Creative Directors: Diego Tuya, Darío Rial, Nicolás Massimino, Nicolás Ochoa
Art Director: Valentina Díaz Salama, Paula Incocciati
Copywriter: Denis Vivoda
Agency Producer: Agustín Borgognoni
Account Director: Angeles Fernandez
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Highest Rated

kleenex's picture

loved it.

kleenex
Activity Score 57863
Web Designer/Developer
kleenex's picture

loved it.

kleenex
Activity Score 57863
Web Designer/Developer
thelkdesign's picture

Love it.

thelkdesign
Activity Score 1319
Art Director at McCann |

Thelkdesign

thelkdesign's picture

Love it.

thelkdesign
Activity Score 1319
Art Director at McCann |

Thelkdesign

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