Messages for Every Occasion

Agency Network: 
Published/Aired: 
February 2020

Description

With the campaign launching concurrent with The Oscars, M&M’s will use their Messages packs to comment on what is happening throughout the show. These in-the-moment commercials will be contextually placed to feel as if they’re reacting live to what’s happening all through the night (similar to how brands react real-time on Twitter and other social media platforms).

Integrated advertisement created by BBDO, United States for M&M's, within the category: Confectionery, Snacks.

Advertising Agency: BBDO New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
EVP, Executive Creative Director: Tim Bayne
Associate Creative Director: Jenn Tranbarger
Associate Creative Director: Jessica Rello
Junior Copywriter (EXES): Georgia Murphy
Junior Copywriter (Animated): Benner Rawley
EVP, Director of Integrated Production: David Rolfe
EVP, Group Executive Producer: Amy Wertheimer
Executive Producer: Lisa Petroni
Producer: Mike Ritchie
Music Producer: Melissa Chester
CEO & President, BBDO New York: Kirsten Flanik
EVP, Global Account Leader, Mars Inc.: Susannah Keller
EVP, Senior Director: Lisa Piliguian
VP, Account Director: Ashley Gill
Account Director: Rebecca Orlandi
Account Executive: Jessica Dunne
Business Manager: Paul Cisco
EVP, Group Director, Behavioral Planning: Annemarie Norris
Comms Planning Director: Brian Brydon
Senior Brand Strategist: Dexter Blumenthal
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