Inside the bag

Agency: BBDO


At last, M&M’S fans can grab one bag that includes all of their favorite flavors mixed together with the introduction of M&M’S Mix. Classic Mix features the top three most popular varieties—Milk Chocolate, Peanut, and Peanut Butter—and Peanut Mix includes Milk, Dark, and White Chocolate Peanut M&M’S.

This professional campaign titled 'Inside the bag' was published in United States in March, 2021. It was created for the brand: M&M's, by ad agency: BBDO. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted almost 3 years ago.


Advertising Agency: BBDO New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Global Executive Creative Director: Tim Bayne
Associate Creative Director: Matthew Low
Associate Creative Director: Kristin Clark
EVP, Group Executive Producer: Amy Wertheimer
Integrated Producer: Caroline Deason
Senior Music Producer: Julia Millison
Business Manager: Shelly Bloch
CEO & President: Kirsten Flanik
EVP, Global Account Leader, Mars Inc: Susannah Keller
EVP, Senior Director: Lisa Piliguian
SVP, Account Director: Ashley Gill
Account Director: Taylor Baird
Account Manager: Jess Dunne
VP, Director of Communications Planning: Brian Brydon
Senior Brand Strategist: Dex Blumenthal
Animation/VFX: House Special
Executive Producer: Lourri Hammack
Animation Director: Kirk Kelley
Senior Producer: Zilpha Yost
Production Liaison: Alix Iverson
Audio/Sound Design: Sound Lounge
Senior Producer: Lauren Mullen
Audio Engineer: Rob DiFondi


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