In Case of Emergency

Agency: BBDO


For the first time, America’s favorite cookie bar is combining with one of America’s favorite flavors for the brand’s biggest variant launch yet—new Twix Cookies & Creme. To celebrate the Cookies & Creme bar’s national rollout, TWIX is going back to the factory where it all began

This professional campaign titled 'In Case of Emergency' was published in United States in February, 2020. It was created for the brand: Twix, by ad agency: BBDO. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: BBDO NY, USA
Chief Creative Officer - BBDO Worldwide: David Lubars
Chief Creative Officer - BBDO New York: Greg Hahn
Creative Director: Eli Terry
Creative Director: Jessica Coulter
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Copywriter: Larissa Magera
Art Director: Morgan Hoff
Art Director: Tanner Thompson
EVP, Director of Integrated Production: David Rolfe
EVP, Group Executive Producer: Amy Wertheimer
Producer: Michael Woodall
Producer: Mike Ritchie
Music Producer: Julia Millison
Business Manager: Paul Cisco
CEO & President, BBDO New York: Kirsten Flanik
EVP, Senior Account Director: Lisa Piliguian
VP, Account Director: Tani Corbacho
Account Manager: Michelle Ostbye
Account Executive: Jacob Plastina
Chief Marketing Officer - BBDO Worldwide: Crystal Rix
SVP, Group Director, Behavioral Planning: Annemarie Norris
Group Planning Director: Christina Stoddard
Comms Planning Director: Brian Brydon


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