M&M’s is helping people find entertainment and connection during these shelter-at-home times. To bring a sense of togetherness to people all over the country, the brand is inviting fans to color a page from a digital M&M’s Coloring Book and submit for a chance to have their artwork become a part of the next M&M’s commercial.
Check out the coloring book website where fans can submit their artwork here: https://helpuscolor.mms.com/
Every picture colored will correspond to a dedicated frame within the new M&M’s commercial that is set to launch in June. This is a unique opportunity that gives consumers the chance to come together to be part of the experience, and have their submission featured within the animated spot.
This professional campaign titled 'Digital Coloring Book' was published in United States in May, 2020. It was created for the brand: M&M's, by ad agency: BBDO. This Digital medium campaign is related to the Confectionery, Snacks and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: BBDO New York, USA