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The Last Straw

Agency Network: 
Published/Aired: 
February 2020

Description

McDonald's Spain presented its 2020 sustainability plan, so we decided to make it memorable by creating a powerful symbol. A small gesture can make a big difference. At McDonald's we eliminate plastic straws. And the last one, we auction it through eBay!

Integrated advertisement created by LLYC, Spain for McDonald's, within the category: Food.

Advertising Agency: LLYC, Madrid, Spain
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