In parallel with its No Logo poster campaign showing close-ups of Big Mac, Fries and Cheeseburger, McDonald’s and its ad agency TBWA\Paris go a step further in staging the irresistibility of McDonald’s Core products.
This time, it's the entire billboard presenting the poster that seems to have been bitten directly into the structure – as a victim of an irrepressible craving for a McDonald's. And it is not just an impression since life-sized billboards with the No Logo posters of Big Mac, Fries and of Cheeseburger were actually bitten/forged using a traditional boilerwork technique before being installed in the street.
And as the No Logo posters, these structures, too, are wordless.
Integrated advertisement created by TBWA, France for McDonald's, within the category: Food.
Advertiser Managers: Xavier Royaux, Anne Lainé, Clémence Arnaud, Clémentine Teissedre Dalou
Agency Managers: Marc Fraissinet, Margaux Wanin, Laura Poirier
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Valentine Foulonneau, Paul Reyrolle
CEO: Maxime Boiron
Director of Production: Teva François
Chef Op: Noémie Gillot
Producer: Michael Benzakoun
TV Producer: Kenza Cheriti
Art Buyers: Carine Gallufo, Fériel Simon
Designer: Eddy Penot
Photographer / Director: Aurélien Chavaud / @FMA le bureau
Photographer’s Agent: Prune Pariente / @FMA le bureau
1st Photographer Assistant: Grégoire Brigand
Lighting Assistant: Clément Brandely
Digital Operation: Hugo Lubin
Editing: The Abc