Inspire students to travel, stay in Hostels and book via HostelWorld. The strategy was to encourage students graduating from school to take a year out before going to university. This led me to my big idea 'Take the long way round'. Telling student that universities aren't going anywhere so they can travel the world before they go.
Integrated advertisement created by Leeds Arts University, United Kingdom for Hostelworld, within the category: Hospitality, Tourism.