Hostelworld

Take the long way round

United Kingdom
School: 
Leeds Arts University
Published/Aired: 
April 2019
Posted: 
April 28, 2019
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Views
248
Hostelworld: Take the long way round
Hostelworld: Take the long way round
Hostelworld: Take the long way round
Hostelworld Integrated Ad - Take the long way round
Hostelworld Integrated Ad - Take the long way round
Hostelworld Integrated Ad - Take the long way round

Tags

Integrated United Kingdom Hospitality, Tourism Hostelworld Leeds Arts University

Description

Inspire students to travel, stay in Hostels and book via HostelWorld. The strategy was to encourage students graduating from school to take a year out before going to university. This led me to my big idea 'Take the long way round'. Telling student that universities aren't going anywhere so they can travel the world before they go.

Integrated advertisement created by Leeds Arts University, United Kingdom for Hostelworld, within the category: Hospitality, Tourism.

Advertising School: Leeds Arts University, Leeds, UK
Creative Director: Nicholas Young
Art Director / Copywriter / Illustrator:Lucy Matthews
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