Fever Unlimited and Funnyhowflowersdothat.co.uk has partnered with floral heavyweights Miller and Lycett to bring Miller’s famous ‘flower flashes’ from New York to the London streets for the first time to spark joy as the city opens up for summer.
The campaign shows three extravagant floral installations that appear overnight at the iconic Eros statue, the god of sensual love, in Piccadilly Circus, two classic red phone booths, and an unassuming bin. The cultural initiative aims to surprise and delight passers-by and encourage them to pick and create their takeaway bouquets, therefore become part of the installation.
Miller’s New York installations in taxi cabs, trash cans, building sites and hot dog stalls have attracted worldwide attention and praise for transforming everyday parts of the city into interactive floral explosions. It will be the first time he has brought his work to life outside his native New York.
Integrated advertisement created by Fever Unlimited, United Kingdom for funnyhowflowersdothat.co.uk, within the category: Media.
Agency contact: Jo Chappel
Creative Director: Jo Chappel
Account Team: Caroline Farley, Olivia Britton, Cat Bates, Claudia Hockey, Annabel Cartwright
Producer: Olivia Britton
Production company: Fever In-House Studio
Director, Videographer, Editor: Rob Thorogood
Photographer: Dan Wong
Post Production: Dan Wong, Rob Thorogood