Heineken planned to conduct a mass sampling of their alcohol-free beer Heineken 0.0 among the crowds at the F1 GP in Melbourne. But just 3 days before the event, the F1 was cancelled due to Covid. As we quickly prepared to sample the product in bars and pubs across Sydney and Melbourne. But then they too
were suddenly closed n in a lockdown, so we needed to urgently develop a way to get the product into the
hands of consumers, with zero contact.
Partnering with the University of Sydney, we programmed industrial robots to serve Heineken 0.0 from a specially designed pop-up store for four consecutive days and drove footfall with content and news media. A beer was served every minute, the event appeared in 145 news media outlets reaching 79 million people, and retail sales increased +44% over the following 6 months.
This professional campaign titled 'Heineken Zer0.0 Contact Bar' was published in Australia in June, 2021. It was created for the brand: Heineken 0.0, by ad agency: IPG. This Experiential medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Matt Batten of Momentum Worldwide Australia.
Advertising Agency: Momentum Worldwide Australia, Sydney, Australia
Robotics: University Of Sydney
Pr: Red Havas
Film Production: Elastic Studios
Creative Director: Julian Schuchard
Art Director: Julian Schuchard
Managing Partner: Imelda Hodson
Account Manager: Deanne Constantinou
Producer: Kieran Deane
Designer: Iv Siauwidjaja
Designer: Ben Findlay
Brand Manager: Sam Pulsford
Assistant Brand Manager: Kate Sorensen