ADVERTISING

Heineken 0.0

Heineken Zer0.0 Contact Bar

Agency: IPG

Description

Heineken planned to conduct a mass sampling of their alcohol-free beer Heineken 0.0 among the crowds at the F1 GP in Melbourne. But just 3 days before the event, the F1 was cancelled due to Covid. As we quickly prepared to sample the product in bars and pubs across Sydney and Melbourne. But then they too 
were suddenly closed n in a lockdown, so we needed to urgently develop a way to get the product into the 
hands of consumers, with zero contact.
Partnering with the University of Sydney, 
we programmed industrial robots to serve Heineken 0.0 from a specially designed pop-up store for four consecutive days and drove footfall with content and news media. A beer was served every minute, the event appeared in 145 news media outlets reaching 79 million people, and retail sales increased +44% over the following 6 months.

This professional campaign titled 'Heineken Zer0.0 Contact Bar' was published in Australia in June, 2021. It was created for the brand: Heineken 0.0, by ad agency: IPG. This Experiential medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted almost 4 years ago by Executive Creative Director: Matt Batten of Momentum Worldwide Australia.

Credits

Advertising Agency: Momentum Worldwide Australia, Sydney, Australia
Installation: DisplayWise
Robotics: University Of Sydney
Pr: Red Havas
Film Production: Elastic Studios
Creative Director: Julian Schuchard
Art Director: Julian Schuchard
Managing Partner: Imelda Hodson
Account Manager: Deanne Constantinou
Producer: Kieran Deane
Designer: Iv Siauwidjaja
Designer: Ben Findlay
Brand Manager: Sam Pulsford
Assistant Brand Manager: Kate Sorensen

funnyhowflowers...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).