In honour of the 50-year anniversary of the Stonewall Inn uprising, Fido and TAXI partnered with these inspiring and progressive LGBTQ2S+ trailblazers: Michael Sam, Brooke Lynn Hytes, Kaitlyn Alexander and Tranna Wintour. The We Are All Proud campaign aimed to highlight values expressed in the LGBTQ2S+ community, so that others could learn from and live by their courage, boldness, vulnerability, and authenticity. Every challenge the community has overcome helps push Canadian society forward, and gives us reasons to be proud.
Integrated advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.
Director: Jean Malek / Alt Production
Advisor/Producer: Chantal Wakil
Strategic Planning: Julia Belouis
Strategic Planning: Rafik Belmesk
Account Services: Vlad Omazic
General Manager: Emma Toth
Copywriter: Vincent LeBlanc
Art Director: Nicolas Baillargeon, Marie Cermakova
Executive Creative Director: George Giampuranis