What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out.
This professional campaign titled 'Who Am I? #GoGetProud' was published in Canada in June, 2017. It was created for the brand: Fido, by ad agency: Taxi. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Taxi, Montreal, Canada
Executive Creative Director: Jordan Doucette
Creative Director: George Giampuranis
Art Director: Etienne Bessette
Copywriters: Thibaut Delelis, Gary Watson
Director: Anthony Ayotte
Accounts: Emma Toth, Britt Garland
Strategy: Rafik Belmesk
Producers: Émilie Trudeau-Rabinowicz, Geneviève Boyer
Production Company: 1one Production