ADVERTISING

Fido

Fido Sessions

Agency: Bos

Description

Since the beginning of August, small white dolls - unbranded, plain white male and female figures who prompt passersby to “Text 411 to 10987” - began appearing at select locations in Toronto’s downtown core. The figures have shown up in the form of chalk art, sidewalk washes, tree hangers and through the first Canadian use of ‘Flogos’ (flying logos), culminating in the appearance of the 30-foot versions. It has been revealed that these dolls are “Fidolls” and part of a campaign for Canadian wireless company Fido to promote Fido Sessions, a quarterly series of events promoting art, travel and design.

This professional campaign titled 'Fido Sessions' was published in Canada in September, 2008. It was created for the brand: Fido, by ad agency: Bos. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 13 years ago.

Credits

Advertising Agency: Bos, Toronto, Canada
Creative Directors: Chad Borlase, Gary Watson
Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: Jennifer Sullivan, Katherine Fryday
Media Agency: Bos, Toronto
Media Planners: Kyleen Labreche, Jill Wellard, Emily Ouellette
Event Planning: District Lifestyle Marketing, Toronto

Environmental D...
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